120+acquisition campaigns launched from zero, in a highly regulated US marketDarrow AI, 2024 to 2026
+118%net profit, while media spend grew 63%, through optimization focused on stable ROISeperia, 2020 to 2021
50+ countriesserved from a $100K monthly budget, in 7 languages, on Google and Microsoft AdsSeperia, 2020 to 2021
Senior Performance Marketing Specialist
Darrow AI (LegalTech) | 2024 - 2026
Owned user acquisition for US legal cases end to end, launching over 120 campaigns from zero, including case research, audience targeting, creatives, funnels, and tracking.
Managed campaigns on Meta, Google, LinkedIn, Microsoft, X, and Reddit Ads in a highly regulated market, contributing to tens of millions of dollars in potential company revenue.
Pioneered AI adoption in the marketing team, creating AI-generated UGC, static creatives, and copywriting, then onboarding the team to tools like Claude, ChatGPT, and Gemini.
Built an automated email marketing channel from tens of thousands of leads who opted in, creating a new acquisition source at near-zero cost.
Designed an outbound lead generation system based on open web intelligence to reach institutional investors, with zero paid media spend.
Digital Marketing Manager (B2B SaaS)
Immagnify | 2021 - 2024 (Acquired by Warmly)
Established the digital advertising accounts from the ground up, including the full funnel and tracking system.
Managed search and social ad accounts, using data to uncover optimization opportunities and scale what worked.
Developed the ABM prospecting and cold email system that booked qualified demo meetings for the sales pipeline.
Fintech PPC Account Manager (B2C)
Seperia | 2020 - 2021
Managed Google Ads and Microsoft Ads accounts with a $100K monthly budget, serving ads in over 50 countries in 7 languages.
Grew net profit by 118% while scaling media spend by 63%, through data-driven optimization focused on stable ROI.
Performed market research and trend analysis that opened new SEM opportunities and drove expansion into global markets.
Digital Marketing and Webmaster (Finance)
Psagot Investment House | 2016 - 2019
Managed the official website, online magazine, email marketing, and SMS campaigns for the largest investment house in Israel.
Owned the full funnel from lead generation to handoff to the sales team that booked agent meetings.
Partnered with design, content, legal, product, and IT teams on new digital assets that improved lead generation and user experience.
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